© 2026 Directive. All Rights Reserved.
© 2026 Directive. All Rights Reserved.
WEBINAR
Are You Ready for ChatGPT Ads?
ChatGPT has officially entered the ad testing phase. Here’s what B2B marketing leaders must do now to prepare for AI-driven discovery.
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Preparing for an AI-First Advertising Landscape
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
A clear understanding of how ChatGPT ads are expected to differ from search and social
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Watch the Full Webinar
See how ChatGPT ads are expected to reshape B2B demand capture and performance.
ChatGPT has officially begun testing ads, opening the door to a new era in paid media.
Unlike traditional search or social placements, these ads are expected to appear directly inside AI-generated answers, where buyers ask complex, high-intent questions and receive contextual recommendations. Discovery is becoming conversational. Influence is happening inside AI responses. And the way brands earn visibility is changing in real time.
This is not just another channel to experiment with. It represents a fundamental shift in how demand is captured, how authority is established, and how performance will be measured in an AI-first world.
In this session, Directive’s paid media experts will break down what has been announced, what it signals for the future of AI-driven discovery, and how forward-thinking growth teams should prepare now.
If you want to understand where performance marketing is heading and how to position your brand ahead of broader rollout, this conversation is for you.
ABOUT THE WEBINAR
Catie Drake
VP Client Strategy
Jenny Williamson
Account Director, Client Strategy
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
Insight into how conversational intent will reshape demand capture
Early-mover strategies to build relevance, authority, and trust signals now
A readiness framework to align leadership, marketing, and revenue teams
Catie Drake
VP Client Strategy
Practical steps to prepare your paid media strategy ahead of broader rollout
Are You Ready for ChatGPT Ads?
Jenny Williamson
Account Director, Client Strategy