© 2026 Directive. All Rights Reserved.
© 2026 Directive. All Rights Reserved.
WEBINAR
Monetizing LinkedIn Ads in 2026: What Actually Works (Real Examples + Results)
What Actually Works (Real Examples + Results)
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
Knicks vs. Cavaliers at Madison Square Garden
Friday April 11, 7:30 PM
Rethinking LinkedIn: From Slow Funnels to Faster Revenue
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
THE DETAILS
Walk away with:
How to structure LinkedIn programs when MOFU is slow to monetize
No sales pitches, no presentations—just a great game, good conversations, and a chance to connect with other top B2B marketing leaders.
Feel free to bring a standout team member, a spouse, or a friend—it’s all on us
At our last event we hosted:
Bonus for Attendees
All attendees will receive a complimentary custom LTV:CAC audit (normally $10,000 value). This includes segment-level performance analysis, CAC optimization guidance, and strategic readiness to scale with profit in mind.
THE TWIST
Watch the Webinar Paid Media Leaders Are Using to Monetize LinkedIn in 2026
12 PM EST
Learn how modern teams are restructuring LinkedIn programs to drive faster, revenue-backed results.
LinkedIn performance in 2026 requires a fundamental rethink of how programs are structured, targeted, and measured. Legacy, MOFU-heavy strategies are slow to monetize and increasingly misaligned with how real buying decisions happen.
In this session, Directive’s VP of Paid Media, Danielle Boone, alongside the Paid Media team, breaks down what is actually driving revenue today. You will see how modern LinkedIn programs are built to move faster by running TOFU and BOFU concurrently, prioritizing audiences that can actually buy, and deploying ICP-specific creative designed to cut through a crowded feed. Real client examples highlight clear before-and-after performance shifts and the strategic decisions behind them.
If you are responsible for LinkedIn performance and tired of slow-moving funnels and wasted spend, this webinar gives you a clear, repeatable framework you can use immediately to modernize your programs, scale BOFU beyond retargeting, and tie paid media decisions directly to revenue.
ABOUT THE WEBINAR
Danielle Boone
VP of Paid Media
Mackenzie Griffin
Sr. Paid Media Strategist
Meet the Hosts
Sara Meier
Stuart Kinsey
SEO & Content Strategist
Moderator
Ben Glass-Liu
Senior Account Strategist, SEO
Michaela Wong
Senior Content Strategist
Macy Myhill
Associate Director, SEO
Meet the Team
Alyssa Crabbe
Associate Director, Content Marketing
February 19, 2026
45-Min Virtual Webinar
When and how to run TOFU and BOFU concurrently
How to stop wasting money on audiences that can’t actually buy from you
How Directive benchmarks LLM visibility against competitors and tracks presence over time
Kyle Brink
Sr. Paid Media Strategist
Christine Shull
Sr. Paid Media Strategist
Danielle Boone
VP of Paid Media
Creative formats that cut through the noise in 2026
Why Your AI Search Is Hard to Measure (and How to Fix It)
Mackenzie Griffin
Sr. Paid Media Strategist
Kyle Brink
Sr. Paid Media Strategist
Christine Shull
Sr. Paid Media Strategist
Meghan Holton
Sr. Paid Media Strategist
Meghan Holton
Sr. Paid Media Strategist
Mike Matta
Director of Accounts
Mike Matta
Director of Accounts
Isaiah Studivent
Video Marketing Manager
HOST