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Author name: Nathan Smith

Nathan Smith is an SEO Strategist at Directive, where he develops and executes organic search strategies that help B2B brands increase visibility, drive traffic, and generate qualified pipeline. With expertise in technical SEO, content optimization, and performance analysis, Nathan brings a data-driven mindset to solving complex search challenges. He is passionate about aligning SEO efforts with broader business objectives and ensuring every tactic contributes to measurable outcomes.