Isaiah Studivent is the Video Marketing Manager at Directive, responsible for creating high-impact video content that drives brand awareness, pipeline influence, and reduces cost per SQO for Directive’s marketing engine. With a background as Founder of Evron, a demand generation agency, Isaiah brings deep operator experience in paid media, full-funnel campaign architecture, and CRM systems to his video strategy work.
Isaiah specializes in translating Directive’s Customer Generation methodology into video content that educates C-level executives and marketing leaders while positioning Directive as a strategic partner in the B2B SaaS space. His approach prioritizes consumption metrics, qualified traffic, and SQO influence over engagement vanity metrics. Focusing on what actually moves pipeline dollars.
Before joining Directive, Isaiah led demand generation strategies for vertical SaaS companies, giving him firsthand understanding of the challenges facing marketing leaders trying to prove ROI and optimize capital allocation in crowded markets.Outside of work, Isaiah is based in Austin, Texas, where he plays competitive chess, volunteers in his community, and stays active through weightlifting and shooting sports.