Marketplace Advertising Agency For B2B
Own Your Marketplace Channels Without Losing Control of Your Margins
Most agencies run your Amazon ads. We run your Amazon ads and fix what’s undermining them: your feed quality, SKU segmentation, listing content, and gross margin exposure before a dollar goes to waste.
Marketplace Strategy Built for the Realities of B2B Customers
OUR B2B MARKETPLACE ADVERTISING METHODOLOGY
Most ecommerce agencies bring a consumer playbook to B2B: optimize listings, run ads, chase ROAS. For a manufacturer with 30,000 SKUs, tiered contract pricing, and a distributor network built over decades, that playbook causes damage.
Directive Commerce manages Amazon advertising and Shopify Shop Ads for B2B manufacturers and distributors. We also handle the storefront infrastructure that determines whether those ads perform: feed optimization, product segmentation, listing health, and margin-aware bidding logic.
This is how we build a marketplace advertising powerhouse. It’s the combination most agencies don’t offer: performance advertising built on top of a clean catalog foundation, with SKU-level economics driving every decision.
Our B2B Marketplace Services
Amazon Advertising Management
Sponsored Products, Sponsored Brands, and Sponsored Display built for B2B buyer behavior. We segment by SKU profitability, buyer type, and procurement intent — not consumer ROAS logic.
Amazon Storefront Health
Ad performance is downstream of storefront quality. We audit and improve the inputs that determine whether your catalog converts: feed structure, GTIN and attribute compliance, parent/child architecture, A+ content gaps, and listing copy written for your buyers.
Feed Optimization
Your feed is the foundation of every marketplace and shopping outcome. We clean, enrich, and structure product data from your ERP or PIM into formats that perform and protect margin & distributor relationships.
Gross Margin Analysis
Not every SKU should be advertised. We build a segmentation framework that routes products into three treatments: advertise, exclude, or route to inquiry. The decisions are grounded in margin contribution data, not assumption.
B2B Buyer Audience Targeting
We build targeting frameworks around procurement roles, purchase frequency, order size, and category behavior. This reaches the buyers who actually drive reorder revenue, not one-time purchasers.
Shopify Shop Ads
We manage Shop Ads campaigns and optimize the storefront infrastructure behind them — catalog architecture, B2B pricing configuration, product categorization, and the content layer that converts procurement teams.
Your Procurement Buyers Are Already on Amazon Business.
Amazon Business now serves 97 of the Fortune 100 and recently surpassed $35 billion in annual GMV, with selection growing 25% year over year across industrial equipment, scientific supplies, healthcare, and facility maintenance. The platform is no longer a secondary channel. For B2B manufacturers, the question isn’t whether your buyers are there. It’s whether your catalog, pricing, and channel controls are built for it, and if you are leveraging their sponsored ads capabilities well for your brand goals.
Are We the Right B2B Agency for You?
You Have Large Catalog Complexity
Large SKU counts, tiered pricing, ERP-sourced product data, or multi-brand catalogs that standard feed tools weren’t built for.
Your Ads Are Running But Margin Isn't Growing
You’re spending on Amazon but can’t tell which SKUs are actually profitable to advertise. You need segmentation logic, not more spend.
Your Storefront Health Is An Afterthought
Listings are incomplete, A+ content is missing, or your feed hasn’t been touched since initial setup. Your ads are competing with a handicap.
Teams That Need a Point of View, Not Just Execution
Marketing leaders whose internal stakeholders (VP of Sales, VP of Ecommerce, CFO) aren’t aligned on marketplace strategy. We walk in with a framework that names the tension and gives everyone a common language for making channel decisions.
Our Process & Impact
HOW IT WORKS
Frequently Asked Questions About B2B Marketplace Agencies
What does Directive Commerce actually manage on Amazon?
Why do you focus on feed optimization as part of an advertising engagement?
Can Shopify actually work for B2B? We sell to procurement teams, not consumers.
How is your Amazon advertising approach different for B2B buyers versus consumer campaigns?
What marketplaces do you manage beyond Amazon?
What is the difference between 1P and 3P on Amazon, and why does it matter for advertising?
Build a Marketplace Presence Worth Owning.
B2B manufacturers without a coordinated channel strategy leave revenue on the table and create risk across pricing, margins, and distributor relationships. Directive Commerce builds the infrastructure to own your channels before that damage compounds.
