Part 4: B2B Content Marketing
A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information
Content
B2B Marketing Basics: Understanding Your Audience (Part 2!)
Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and
Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing
Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link
Email Blast Examples: The B2B Guide to Email Marketing
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let’s dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the
10 Tips To Build a Consistent B2B Content Marketing Plan
Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to
10 Necessities for Your B2B Marketing Strategy
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
8 Ways B2B Companies Can Use Influencer Marketing
There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product
Understanding Content’s Role in the B2B Sales Process
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and
