SEO & Content Agency for B2B SaaS

The Internet is evolving. It’s time your SEO did, too.

Content and SEO strategies for SaaS that drive revenue, not just page visits.

Hold organic content accountable to revenue growth.

Our methodology

We take the Customer Generation approach to SaaS content and SEO, building your content strategy around the motivations, buying signals, and research needs of your ICP.

This is how we craft content that leads back to revenue. It not only ranks, but provides the kind of targeted value that gets emailed, Slacked, and shared with your ideal customers.

38%

Increase of 4.3 million impressions from Q3 to Q4

Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.

Read the Case Study

Sustainable growth comes from remarkable content and its strategic distribution.

Our Services

Your content will do more than just rank. It will deliver a level of style, depth, and value that turns readers into customers and customers into advocates.

On-Page SEO

Enrich the customer experience around your key conversion pages and ensure the most important parts of your website rank.

Enhance On-Page Copy
Improve Messaging Around Core Products/Services
Consolidation
Product, Industry & Solution Page Expansion
New Core Page Creation

Content Marketing

Build unmatched authority and trust in your brand as the go-to expert of your industry.

Content consolidation
Keyword Gap Analysis
Content Calendar Development
Product Sentiment Analysis
Legacy Blog Optimization
Directory/Review Site Optimization
Custom "Tool" & Link Creation

CRO

Capture more of your hard-won traffic with Conversion Rate Optimization strategies.

User Flow Optimization
UVP Alignment
SERP Level AB Testing
CTA Creation & Optimization
Form Optimization & Testing
Mutiny Optimization

Technical SEO

Make it easy for search engines to read and index your website properly so you can rank higher, and faster.

Website Discoverability
Internal Linking
Site Speed Optimization
Mobile Optimization
Schema Optimization
Site Structure Analysis
Website Mergers, Redesign & Migrations
Developer Support & Management
International Optimization
Sub-Domain Migrations

Content Production

We align performance content and SEO to create content your ideal customers actually want to consume.

Training Opportunity: "Creation of SEO Center of Excellence"
ICP-focused Content Creation & Design
Blog Post Creation
Core Page Creation
AI-Produced Content for Scale
UGC Content Campaigns
Long form educational guides and PDFs
Sales Enablement Content

Enrich the customer experience around your key conversion pages and ensure the most important parts of your website rank.

Enhance On-Page Copy
Improve Messaging Around Core Products/Services
Consolidation
Product, Industry & Solution Page Expansion
New Core Page Creation

Build unmatched authority and trust in your brand as the go-to expert in your industry.

Content consolidation
Keyword Gap Analysis
Content Calendar Development
Product Sentiment Analysis
Legacy Blog Optimization
Directory/Review Site Optimization
Custom "Tool" & Link Creation

Capture more of your hard-won traffic with Conversion Rate Optimization strategies.

User Flow Optimization
UVP Alignment
SERP Level AB Testing
CTA Creation & Optimization
Form Optimization & Testing
Mutiny Optimization

Make it easy for search engines to read and index your website properly so you can rank higher, and faster.

Website Discoverability
Internal Linking
Site Speed Optimization
Mobile Optimization
Schema Optimization
Site Structure Analysis
Website Mergers, Redesign & Migrations
Developer Support & Management
International Optimization
Sub-Domain Migrations

We align performance content and SEO to create content your ideal customers actually want to consume.

Training Opportunity: "Creation of SEO Center of Excellence"
ICP-focused Content Creation & Design
Blog Post Creation
Core Page Creation
AI-Produced Content for Scale
UGC Content Campaigns
Long-form educational guides and PDFs
Sales Enablement Content

Core Page SEO

Enrich the customer experience around your key conversion pages and ensure the most important parts of your website rank.

Enhance On-Page Copy
Improve Messaging Around Core Products/Services
Consolidation
Product, Industry & Solution Page Expansion
New Core Page Creation

Content Marketing

Build unmatched authority and trust in your brand as the go-to expert of your industry.

Content consolidation
Keyword Gap Analysis
Content Calendar Development
Product Sentiment Analysis
Legacy Blog Optimization
Directory/Review Site Optimization
Custom “Tool” & Link Creation

CRO

Capture more of your hard-won traffic with Conversion Rate Optimization strategies.

User Flow Optimization
UVP Alignment
SERP Level AB Testing
CTA Creation & Optimization
Form Optimization & Testing
Mutiny Optimization

Technical SEO

Make it easy for search engines to read and index your website properly so you can rank higher, and faster.

Website Discoverability
Internal Linking
Site Speed Optimization
Mobile Optimization
Schema Optimization
Site Structure Analysis
Website Mergers, Redesign & Migrations
Developer Support & Management
International Optimization
Sub-Domain Migrations

Content Production

We align performance content and SEO to create content your ideal customers actually want to consume.

Training Opportunity: “Creation of SEO Center of Excellence”
ICP-focused Content Creation & Design
Blog Post Creation
Core Page Creation
AI-Produced Content for Scale
UGC Content Campaigns
Long form educational guides and PDFs
Sales Enablement Content

Strategic Content & SEO Solutions for Revenue Excellence

SEO FOR SAAS

Elevate your growth trajectory with our Share of SERP, LTV:CAC financial modeling, and performance-driven content strategies. Optimize your pipeline and customer satisfaction through data-driven decisions.

SEO that’s ambitious about revenue, not traffic.

With Share of SERP and LTV:CAC financial modeling, we take the focus off of traffic and put it on the impact your content is having on pipeline and revenue.

Find out how Vyond increased organic revenue by 27% QoQ

Right-place, right-time performance content strategies.

Align your content with your ICP’s Jobs-to-be-Done at every stage of their buying journey and be the first brand they think of when it’s time to contact vendors.

Find out how Sumo Logic increased keyword rankings by 175%

Data insights that enable continuous campaign improvement.

We track the NSMs that represent progress toward your organic search goals, giving us the visibility we need to optimize the performance of your content strategy.

Build your SEO strategy

I loved our account team and Gabby was absolutely amazing. Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner. Our decision to leave was primarily based on budget considerations (we had to reduce our agency budget) and, secondarily to get a fresh set of eyes on our strategy and tactics after a long engagement with Directive. You'll hear from me again and I highly recommend Directive to anyone who asks!

Owen RayInvoca