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8 Types of Digital Advertising You Should Know

When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.

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5 Best Google Analytics Goals Examples to Copy

If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you’ll need to set up Google Analytics Goals. To help you get started, we’ve created this short guide with five Google Analytics goals examples and when to use them.

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7 Best Ways to Learn SEM (Search Engine Marketing)

Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.

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8 Best Mobile Ad Sizes

In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign’s success. With the majority of internet traffic now coming from mobile devices, it’s crucial to understand the various ad sizes and dimensions that work best for different platforms.

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CPC vs. CPA: What’s the Main Difference?

The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.