Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
PPC
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes.
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
What Does Marketing No Longer Do for B2B Companies [VIDEO]
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
Got Your Budget Cut? Here’s What to Do About It
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
