What is Enterprise SEO?
SEO (search engine optimization) is the practice of optimizing your business’ web content so that it can rank higher on search engines such as Google. The higher the ranking, the more visible your content is, which can lead to more leads and conversions over time.
Without SEO, it can be difficult for your content to be seen by fresh eyes, meaning that you’ll likely retain the customers you already have, but not gain anymore. So, if that’s SEO, what is enterprise SEO?
Similar to search engine optimization, enterprise SEO transcends regular SEO activities to make a larger impact. Enterprise SEO is all about optimizing thousands of webpages, making the process something that is done on a much grander scale. Due to this, enterprise SEO also requires practices such as project management, collaboration, competitor analysis, deep market research, and more for optimal success.
What Does Enterprise SEO Entail?
There are some unique traits that come with enterprise SEO that is not seen in standard search engine optimization.
These traits include:
- The Optimization of Thousands of Pages
- High Volumes of Data
- Stringent Keyword Selection Process
- Working with Remote Teams
- Concentrated Competitors
The idea of increasing and improving your search engine visibility is still the main goal. The only real difference is how you reach this goal. To get a better understanding of the “how,” let’s look at these traits in more depth.
The Optimization of Thousands of Pages
The driving force behind enterprise SEO is the volume of content. As most Enterprise sits contain thousands and thousands of pages, there’s plenty more content to optimize and take care of. With this in mind, marketers have to remember the following:
You Cannot Let Pages Be Overlooked
When you have thousands of pages to optimize, it only makes sense that some will be missed in the process. While this can happen, you have to do your absolute best to make sure that it does not. Make it the main goal to ensure that all pages are not only optimized but that they have an SEO score of over 50%. When no pages are missed and all pages are relevant to site visitors and potential customers, your business has a better chance at substantial growth.
You Cannot Repeat Content
Though it is not widely known, duplicate content is one of the sneakiest downfalls for enterprise SEO. All enterprise sites are going to have pages with similar content and explore similar topics from different angles – this is totally fine. What you want to avoid is having two or more pages that are saying the exact same thing. Make sure that all your pages are targeting unique keywords with totally original content. If you have similar content on various pages, linking between like pages is a good strategy and provides the reader with more resources in one place.
Stringent Keyword Selection Process
In Enterprise SEO, keyword selections and searches are much more involved and require you to be much more intentional. In addition to keyword search volume, you also want to look at other factors such as search intent match and ranking difficulty to inform the decisions you make about the keywords you choose.
Working with Remote Teams
Because Enterprise SEO is SEO on a much larger scale, chances are that remote teams of freelance workers will be sought out for collaboration and more. Enterprise SEO involves various marketing team members from the top down, from marketing managers to writers and content specialists. Collaboration is key to ensure that changes are put in place and upheld for overall growth.
Concentrated Competitors
Keeping an eye on your competitors and analyzing their SEO strategy is an important part of your SEO strategy. Part of what makes Enterprise SEO unique is how much you need to concentrate on your competitors. In other words, you have to give a few players your full attention because they hold a lot of authority in your chosen industry. To really get a good read on your competitor, there are few things you have to look at: your competitor’s keywords and your competitor’s rank. These two factors show you what keywords you can capitalize on yourself, and what new strategies you can implement to outrank your competitors.
High Volumes of Data
High volumes of data = thousands of pages of content to analyze and optimize, concentrated competitors to outrank, keywords to research, and so much more. For Enterprise SEO to be successful, you have to stay on top of all the data in an organized and highly effective way. This trait may be the most important of enterprise SEO because it encompasses all others. Keep this in mind as you move forward.
Enterprise SEO - What is the Bottom Line?
When all is said and done, Enterprise SEO is somewhat of an umbrella for a wider scope of digital marketing. How Enterprise SEO works for you depends largely on the needs and scope of your business.
The main thing to remember is that enterprise SEO is all about integration with the broader team, meaning it must seamlessly align web development, social media, and other market channels in order for it to have a lasting effect. Bottom line, enterprise SEO is a process that requires adaptability, innovation, and a lot of learning.
World-Class Enterprise SEO with Directive
Before you begin managing thousands of webpages, have you taken a look at your business’ homepage and site? Directive wants to help your website be all that it can be to enhance growth. Get a free proposal with us to see how you can bring your site to where you want and need it to be.
