Bárbara is a Paid Media Strategist based in México. She’s a recent graduate of International Marketing and has spent the last two years of her career working in Paid Media primarily agency-side with industries like Education, Workspaces, Healthcare, and Tech. Throughout her career, Bárbara has worked creating strategies that generate leads across different platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and even Waze Ads. Bárbara is passionate about helping others and taking care of the environment so in her free time she spends time volunteering in different social and environmental organizations. She also loves traveling, meeting new people, and watching sports like Formula 1.