With over five years of experience in performance marketing, Srishti has partnered with startups and mid-sized companies to build paid media strategies that drive meaningful business impact. Her expertise spans managing multi-channel campaigns, analyzing performance data, and translating insights into strategies that fuel both growth and efficiency. Srishti enjoys working at the intersection of creativity and analytics—whether it’s optimizing ad performance, developing messaging that connects, or improving conversion through better user journeys.
Outside of work, she enjoys exploring new fitness routines, discovering local coffee shops, and walking by the lake. She’s also working on improving her tennis game and believes food is one of life’s greatest joys—especially when it’s a home-cooked meal.