WEBINAR
The B2B PR Playbook: 5 Tactics to Build Brand Authority in an AI Landscape
- Learn how to build the right B2B influencer network for your business and program maturity stage.
- Walk away with a practical roadmap for building, growing, and operationalizing a B2B influence program.
- Understand how to set goals by marketing funnel initiative and measure success beyond engagement.
- August 27, 2026 - 1 PM EST
- 45-Min Virtual Webinar
Kimberly Deese
Head of PR & Communications
Larissa Williams
Managing Director, Communications
Sara Meier
VP of Content Marketing & SEO
Lauren Marks
Managing Director, Commerce
B2B Influence Is No Longer a Channel. It’s How Trust Is Built.
B2B influence has evolved far beyond social media creators. Today’s buyers are influenced by customers, practitioners, employees, analysts, executives, and industry experts across LinkedIn, podcasts, YouTube, newsletters, communities, and events. The question isn’t whether your buyers are being influenced. It’s whether your brand is part of those conversations.
In this monthly thought leadership webinar, Kimberly Deese shares a practical framework for building and scaling B2B influencer programs that create measurable business impact.
Whether you’re launching your first influencer initiative or expanding an established program, you’ll learn how to identify the right mix of influencers, align your program to business goals, invest effectively at different budget levels, measure success beyond engagement metrics, and amplify influencer content across PR, social, content, demand generation, and product marketing to build lasting brand authority.
Keep Watching: AI Search, Measurement, and B2B Growth Channels
Reserve Your Spot
Save your seat and learn how to turn B2B influence into brand authority buyers trust.