PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan
There is a moment in every paid search program where you realize the platform is not the problem. The tactics
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it’s important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You’ll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
Tips for B2B Facebook Ads: Facebook Marketing 101
Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies are given the upper hand when it comes
5 Key Questions for Video Project Success
By now, you probably know that in the advertising space, video content reigns supreme. Mega companies like Amazon have even
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
How To Shoot, Edit & Create a High Converting SaaS Demo Video
The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
Calculating Lifetime Value – Why It’s Important and how To Do It
You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a