Join our next webinar The Attribution Trap: The Cost of Perfect Attribution
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Garrett Mehrguth

The latest search marketing data, insights, and industry benchmarks for software marketers.

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Key Points: SaaS and Cloud Software industries are primed for at least...

“In marketing, I’ve seen only one strategy that can’t miss – to...

While there are positive trends to indicate a change from the status...

The proliferation of digital information has created a new buying environment. Most...

Michelle Mckinley is the senior director of growth marketing at CareerArc, a...

To sell the value of SEO internally at your organization, you need...

Sonya Hansen is the director of demand generation at Matillion, a team...

Is the MQL as valuable as it once was? Maybe it's time...

Are you searching for innovative landing page ideas that can help you...

Are you ready for Digital Marketing 101? If you’re brand new to...

Why should every digital marketer learn how to create a Google text...

Are you wondering whether landing page testing is still important and how...

Looking for instructions on how to set up Google Tag Manager (GTM)...

Website buttons can play an important role when it comes to pushing...

Landing pages have always been a crucial component of the marketing funnel,...

Using negative keyword match types to customize your keyword targeting can have...

The quality of your landing page copywriting has a major impact on...

The best digital marketing professionals use top PPC tools as a competitive...

Your website copy is the main text of your website that communicates...

Learning to exclude results in Google Search can be a major time-saver...

As a search advertising specialist, understanding when to optimize your keyword targeting...