6 Top Landing Page Optimization Tools
Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
6 Best Ways to Improve Your Landing Page Copywriting
The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page
6 Top PPC Tools You Need
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
10 Ways to Improve Your Website Copy
Your website copy is the main text of your website that communicates to your visitors about your brand and the
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
Squeeze Page vs Landing Page: What’s the Real Difference?
Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their