Why Cookie Consent and Google Consent Mode v2 Matter More Than You Think
Marketers are facing a major shift in how advertising platforms collect and process user data. What once felt like a
Ishaan is the Associate Director of Revenue Operations. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India’s foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.
Marketers are facing a major shift in how advertising platforms collect and process user data. What once felt like a
In the high-stakes world of B2B marketing, hitting your sales goals isn’t enough. Advanced revenue analysis goes beyond the top

