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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three...
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce —...
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle...
Directive Voices: The Commerce Agency B2B Has Always Needed
Lauren Marks breaks down why DTC ecommerce playbooks fail for B2B manufacturers...
Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting...
Stratos: Turn Cold Calls Into Strategic Conversations With AI
Richard Uruchurtu walks through how Stratos's Sales Assistant prepares a full discovery...
The Witness: We Paired Strategists with Designers and Performance Spiked
When strategists and designers share the same pod, dashboards, and KPIs, creative...
Stratos: Turn Keyword Research Into SEO Strategy With AI
Richard Uruchurtu walks through how Stratos's SEO Assistant turns 500 keywords into...
The Witness: We Published 150 GEO Blogs in 90 Days That Drove $2.9M in Pipeline
Directive's Content 150 project wasn't about traffic — it was a dense...
The Witness: We Tracked Job Changes and Close Rate 3x’d vs. Outbound
Directive built a champion tracking system that monitors career movement across every...
The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts
Directive built an AI verification layer to audit 9,000 TAM accounts against...
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that...
The Witness: We Merged 3 Referral Programs and Pipeline Jumped 49%
Directive collapsed three separate referral programs into one unified process and watched...
Stratos: Stop Losing Account Momentum To Agency PTO
Jesse Seilhan walks through how Stratos eliminates tribal knowledge risk by analyzing...
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how...
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a...
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time —...
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement...
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces...
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an...
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and...
The Witness: Your B2B Ads Are Too Safe
If your competitor could run your exact ad and it would still...
The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a...
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing...
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how...
Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach
Sour & SaaS – Season 5 Episode 1 – with Jeremy Epstein, CMO at Gtmhub
SaaS Marketing Makeover for Shopify with Pete Lorenco, Sr. Director of Demand Generation at Alyce
SaaS Marketing Makeover for Seismic with Cynthia Price, VP of Marketing at Litmus
SaaS Marketing Makeover for G2 with Natasha Dolginsky, Director of Growth Marketing at Clari
SaaS Marketing Makeover for ServiceTitan with Jarod Greene, VP of Product Marketing at Highspot
Sour & SaaS – Season 4 Episode 10 – with John Clark, VP of Product Marketing at Genesys
SaaS Marketing Makeover for HubSpot with Kim Giroux, Director of Marketing at Beautiful.ai