A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics
Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
Data
A Practical Strategy for Turning B2B Google Analytics Data Into Revenue Insights
If there’s a foundational truism in B2B analytics and business intelligence, it’s that your analytics is only as good as
Revenue Acceleration Playbook: How to Scale Hidden Growth Engines Fast
Revenue acceleration is more than a buzzword. It’s a discipline. In 2025, growth doesn’t come from chasing more leads or
Constructs to Avoid When Forecasting Marketing Efforts and Reporting
While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Directive Names Rodrigo Stockebrand VP of Client Strategy
AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
Directive Launches First Comprehensive Database for Search Marketing
AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total