Angie Glass-Liu is the Paid Media Manager at Directive, specializing in building scalable, ROI-driven acquisition strategies across search, social, and programmatic platforms. She leads the strategy, execution, and optimization of paid media initiatives that fuel the Directive’s growth engine and shape our customer generation approach.Her background spans paid media and SEO, with experience across SMBs and enterprise organizations in B2B SaaS, cybersecurity, retail, and healthcare. This cross-channel expertise gives Angie a unique and rare perspective on what it takes to drive successful campaigns that result in revenue. She excels at transforming data into insights that improve CAC, drive qualified pipeline, and uncover new growth opportunities. Known for her analytical rigor, experimentation-first mindset, and creative soul, she develops strategies that set a high standard for paid media excellence.Outside of work, Angie is a proud mom of three (two cats and one dog) and enjoys solving puzzles, practicing yoga, hiking, and white water rafting.
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Startups PackageCustomer Generation for startups Content MarketingAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.Conversion Optimization & Performance DesignIncrease conversions through a data-driven optimization program and create impactful designs that stand out from the competition.
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