Hugo De la Rosa

Hugo De la Rosa is a full-stack engineer with over a decade of experience building and owning web applications end to end. He comes to Directive from AppAmbit, where he served as CTO of a mobile analytics and build-distribution platform, and before that led engineering teams at Collok.io and shipped full-stack work for companies including MM.LaFleur and Few.io. He also teaches software engineering as a university professor — something he credits for making him a sharper code reviewer and a more patient mentor. AI-assisted development is how he works day to day, though he cares just as much about leaving behind code someone can still maintain years later. Originally from Querétaro, Mexico, he now lives in British Columbia, where most weekends involve a bike, a trail, or talking someone into another road trip.