Larissa Williams

After a long career in Performance Marketing, Larissa now leads one of Directive’s fastest growing divisions, Communications. Whether PR, Social, or Influencer, Larissa brings enthusiasm and expertise to some of B2B’s most widely underinvested and often misunderstood channels. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands such as Capital One, AWS, Twitter (now X) and more. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her published work focused on audiences, objectivity, and branding in media credibility research.