Zephyr Floresca is the Director of Design at Directive, bringing a decade of experience across creative operations, performance marketing, and program management. She specializes in building structure for fast-moving creative teams, scaling processes, and helping complex projects run a little more smoothly. Over the years, Zephyr has led large-scale creative programs across digital marketing and tech, becoming known for her calm-under-pressure approach, operational mindset, and supportive leadership style. She cares deeply about building strong teams, mentoring others, and creating processes that make creative work better for everyone involved.
Based in Orange County, CA, Zephyr lives with her husband and their Shiba Inu, Quinn, who is their entire world. Outside of work, she spends most of her time reading, traveling, trying out new restaurants, and watching sports.