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Over the past two years, our organic visibility had begun to decline. Since June 2023, we had lost more than half of our Page 1 keyword rankings. This reduced our visibility across many high-intent searches where marketing leaders evaluate agencies and solutions.
To reverse this trend, we implemented a focused plan to:
- Expand bottom-of-funnel keyword coverage
- Dominate AI-driven discovery platforms
- Increase our presence across major B2B informational topics
The result was record-breaking growth in organic visibility, pipeline, and revenue.
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As the industry’s leading all-in-one home care software solution, AxisCare provides back-office scheduling and point-of-care solutions that help agencies in all 50 states and four countries.
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Placemakr is a tech-enabled hospitality brand combining the comfort of apartment living with the convenience of hotel services. With flexible stays and premium properties, their digital experience plays a critical role in shaping customer expectations and driving bookings.
Placemakr partnered with Directive to solve a key conversion challenge. Too many high-intent users were bouncing before they even saw available properties. The issue wasn’t their product, it was the layout. Find out how we fixed that with one data-backed change.