Why Functional Content is Gaining Traction in 2024
Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers
Content Marketing
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
What is Content Syndication and Why Is It Important for SaaS?
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent
Creating SaaS Content That Impacts SEO
Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that
Link Building for SaaS: 7 Actionable White-Hat Strategies
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you’re a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a
