1st Principle
1st-Party Data Unlocks Customer Growth
Control who you target. Control the outcome.
Using platform data means zero control over the input. You don’t know the validity of a lead until after they go through Sales – potentially wasting ad spend and your reps’ time.
With 1st-party data, bad leads are filtered out before they’re targeted.
We do this by mapping your TAM, building account lists, and manually verifying each company, so you can focus on scaling the impressions that matter.
Control who you target. Control the outcome.
Using platform data means zero control over the input. You don’t know the validity of a lead until after they go through Sales – potentially wasting ad spend and your reps’ time.
With 1st party data, bad leads are filtered out before they’re targeted.
We do this by mapping your TAM, building account lists, and manually verifying each company, so you can focus on scaling the impressions that matter.
Confidently answer the question of capital allocation.
How are you going to grow the business with the budget you’ve been given? Financial modeling helps you answer that question.
Our approach to financial modeling uses attribution to determine capital allocation, with 12-month forecasting against available TAM and budget.
This enables data-backed conversations with Finance, realistic goal-setting, and predictable revenue growth.
Unify your organization around the metrics that matter.
Most companies aren’t tracking the metrics that actually represent the progress and results of their intended growth plan.
This often results in misinterpretations of campaign performance and decisions that derail progress, steering them further away from their growth objectives.
Different definitions of success require different strategies and NSMs. We help you recognize and focus on yours so that you can grow faster with clearer visibility into what’s working.
Quality, connection, and intention matter more now than ever.
In a world oversaturated with content, accelerated by AI generation, competing for volume is a losing game.
You need an intentionally-crafted brand story that grips your ICP and positions your solution as the missing piece they need to conquer their struggle.
One bold brand idea, deployed across multiple assets & channels, leaves a lasting imprint that ensures your brand is top of mind when your TAM enters the buying journey.
To your ICP, your brand should be everywhere.
The digital landscape has changed. With stricter resources and increasing competition for your ICP's attention, proximity to your TAM is critical.
Creating an integrated marketing strategy means data-driven precision with the distribution of your content, maximizing visibility without waste.
With our approach to performance marketing, demand is created, nurtured, and converted with focus and efficiency.
Control who you target. Control the outcome.
Using platform data means zero control over the input. You don’t know the validity of a lead until after they go through Sales – potentially wasting ad spend and your reps’ time.
With 1st-party data, bad leads are filtered out before they’re targeted.
We do this by mapping your TAM, building account lists, and manually verifying each company, so you can focus on scaling the impressions that matter.
Confidently answer the question of capital allocation.
How are you going to grow the business with the budget you’ve been given? Financial modeling helps you answer that question.
Our approach to financial modeling uses attribution to determine capital allocation, with 12-month forecasting against available TAM and budget.
This enables data-backed conversations with Finance, realistic goal-setting, and predictable revenue growth.
Unify your organization around the metrics that matter.
Most companies aren’t tracking the metrics that actually represent the progress and results of their intended growth plan.
This often results in misinterpretations of campaign performance and decisions that derail progress, steering them further away from their growth objectives.
Different definitions of success require different strategies and NSMs. We help you recognize and focus on yours so that you can grow faster with clearer visibility into what’s working.
Quality, connection, and intention matter more now than ever.
In a world oversaturated with content, accelerated by AI generation, competing for volume is a losing game.
You need an intentionally crafted brand story that grips your ICP and positions your solution as the missing piece they need to conquer their struggle.
One bold brand idea, deployed across multiple assets & channels, leaves a lasting imprint that ensures your brand is top of mind when your TAM enters the buying journey.
To your ICP, your brand should be everywhere.
The digital landscape has changed. With stricter resources and increasing competition for your ICP's attention, proximity to your TAM is critical.
Creating an integrated marketing strategy means data-driven precision with the distribution of your content, maximizing visibility without waste.
With our approach to performance marketing, demand is created, nurtured, and converted with focus and efficiency.
Learn Everything You Need to DIY Customer Generation
Interested in using 1st-party data to drive growth in your own business? Mapping your TAM and manually verifying your data is just the beginning.
Get the step-by-step DIY course for implementing our complete Customer Generation methodology, including the exact templates our consultants at Directive use to drive revenue growth for industry-leading SaaS clients.
Lifetime access to the entire course comes with one payment of only $399.
Don’t wait to invest in your career. Get the skills that will make you a must-have Marketer with the Customer Generation DIY Course.
Templates Included in this Principle
1st-Party Data Unlocks Customer Growth
![Manual Verification Template](https://directiveconsulting.com/ca/wp-content/uploads/2024/05/manual-verification.png)
Manual Verification Template
Get the exact method we use to leverage 1st-party data and learn how to manually verify accounts that fit your ICP.
Unlock Template![TAM Analysis Training](https://directiveconsulting.com/ca/wp-content/uploads/2024/05/tam-analysis.png)
TAM Analysis Training
Learn to recognize targetable data attributes so you can understand and identify your most profitable customers and their lookalikes.
Unlock Template![slide 1](https://directiveconsulting.com/ca/wp-content/uploads/2024/04/Frame-34490.png)
LTV:CAC & NSM Setting Template
Make smarter capital allocation decisions and increase ROI by identifying the profitability of each channel you market in.
Unlock Template![ROI Forecasting Tool](https://directiveconsulting.com/ca/wp-content/uploads/2024/04/Frame-34491.png)
ROI Forecasting Tool
Run forecasts of different MoM growth and present different scenarios to your CFO for smoother budget approvals.
Unlock Template![Customer Persona Template](https://directiveconsulting.com/ca/wp-content/uploads/2024/04/customer-persona.png)
Customer Persona Template
Map your ICP’s pain points to the capabilities and outcomes of your solution to create impactful core messaging guidelines.
Unlock Template![Campaign Media Template](https://directiveconsulting.com/ca/wp-content/uploads/2024/05/campaign-media-template.png)
Campaign Media Template
Craft the perfect media plan with capital allocation to each stage of the funnel for an engaging brand experience.
Unlock Template![LinkedIn Ads Cheat Sheet](https://directiveconsulting.com/ca/wp-content/uploads/2024/05/linkedin-ads.png)
LinkedIn Ads Cheat Sheet
Build high-converting LinkedIn Ad campaigns using our consultants’ tested, refined, and proven secrets.
Unlock Template![Share of SERP Guide](https://directiveconsulting.com/ca/wp-content/uploads/2024/05/serp-guide.png)
Share of SERP Guide
Secure and maintain discoverability in the SERPs to give your ICP their best chance of finding you.
Unlock TemplateAdditional Resources
Looking for more information on 1st-Party Data? Explore our free resources and get the Directive point of view.