WEBINAR
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
- Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
- Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
- Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
Is AI Changing Search Faster Than Your Team Can Adapt?
AI Overviews and large language models are transforming how B2B buyers research solutions, compare vendors, and find answers. These changes are disrupting traditional paid and organic search strategies while making familiar metrics less reliable.
The problem? Most B2B teams lack the strategies and reporting frameworks needed to understand unpredictable visibility shifts, offset lost clicks, and protect lead quality.
In this webinar, Directive’s SEO experts explore how leading B2B brands are responding to AI-driven search changes. You’ll learn how AIO is affecting paid and organic visibility, discover bottom-of-funnel strategies for maintaining performance, and gain practical tools for measuring the impact.
Whether you’re adapting your search strategy, rebuilding your reporting, or protecting pipeline from declining traffic, this session will give you a practical framework for navigating the AI era.
Keep Watching: AI Search, Measurement, and B2B Growth Channels
Modernize Your Search Strategy
Partner with Directive to connect AI visibility, paid and organic search, and performance reporting to qualified pipeline.