MARKETING OPERATIONS AGENCY
The Outcomes of Customer-Led Marketing Operations
Build the key processes, automations, and programs you need to get the most value out of your tech stack – and your marketing.
Marketing Operations has changed.
HOW?
We become an extension of your operations team, optimizing your tech stack to support every lifecycle stage.
First, we create detailed processes and team training to ensure your data is reliable. Then, we use that data to implement smarter lead scoring, lead routing, nurture campaigns, and budget allocation.
The outcome: More visibility into your marketing engine, better decision-making, and increased revenue.
Old Marketing Ops Thinking vs. Customer-Led Marketing Ops
The Directive
Difference
Directive brings a higher level of maturity to marketing operations. Improving lead generation isn’t enough; data needs to be reliable, targeting needs to be thorough, and leads need to convert.
1.
Let leads move through the funnel without monitoring.
Accelerate prospects through the funnel with curated marketing touches.
2.
Focus Marketing Ops strategy on delivering emails.
Focus your marketing ops strategy on acquiring the right customers.
3.
Conduct long, useless technical audits.
Prioritize strategic opportunities that increase revenue growth and efficiency.
4.
Organize campaigns around existing database.
Enhance campaigns with first party data, real-time enrichment, and customization.
5.
Waste time with irrelevant Marketing Ops projects.
Work on ongoing initiatives aligned to exceeding OKRs every quarter.
6.
Make MQLs the goal.
Make SQLs and revenue the goal.
The Principles of Customer-Led Marketing Operations
PRINCIPLES
Following a Customer Generation methodology changes the way we think of marketing ops, and the way marketing ops changes the impact that marketing has on your revenue.
Turn your tech stack into your greatest revenue generation tool.
