RETAIL & WHOLESALE MARKETING AGENCY FOR B2B
Turn Wholesale Digital Demand into Margin, Not Vanity Revenue.
Wholesale Growth Is a Margin Problem, Not a Traffic Problem
B2B ecommerce is not D2C ecommerce, and the agencies that treat it that way quietly erode margin. Your buyers search by part number and spec, your catalog runs to tens of thousands of SKUs, and your best accounts pay contract prices that never belong in a public auction.
Directive runs wholesale and distribution programs on DiscoverabilityOS, our methodology for making a catalog findable, undeniable, and chosen across every surface where a B2B buyer decides. We decide which SKUs to advertise, exclude, or route to RFQ before a dollar moves, then hold the whole program to contribution margin and pipeline.
Wholesale Buyers Have Already Moved to Direct Order
Directive’s Approach to B2B Wholesale Marketing
HOW IT WORKS
Our Comprehensive B2B Advertising Services
Amazon B2B Advertising
We manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns segmented by SKU profitability, buyer type, and procurement intent, not consumer ROAS logic.
Distributor & Procurement Portals
Shopify B2B Advertising
Feed Architecture & SKU Treatment
Google Shopping Campaigns
Feed Management and Optimization
Our Process & Impact
The B2B Wholesale Marketing Problems We Solve.
Consumer Benchmarks for B2B
Agencies chase a consumer ROAS target that ignores your average order value, longer cycles, and margin structure, so a healthy-looking number can still lose money. We benchmark against contribution margin so profit, not vanity revenue, drives every decision.
Catalog Complexity at Scale
Tens of thousands of SKUs cannot be optimized one product at a time, so most of the catalog goes untouched and underfunded. We build feed architecture and SKU treatment rules that manage the full catalog programmatically.
Misaligned Product Listings
B2B buyers search by MPN and spec, but consumer-style titles bury that data, so high-intent buyers never find the exact product they need. We structure titles and feeds around the part numbers and specs buyers actually type.
Channel Conflict & Margin Erosion
Unauthorized resellers, MAP violations, and gaps between list and contract pricing erode margin and put distributor relationships at risk. We enforce SKU-level pricing rules so every product is advertised, excluded, or routed to quote at the right price, protecting margin and channel trust.
Agencies chase a consumer ROAS target that ignores your average order value, longer cycles, and margin structure, so a healthy-looking number can still lose money. We benchmark against contribution margin so profit, not vanity revenue, drives every decision.
Tens of thousands of SKUs cannot be optimized one product at a time, so most of the catalog goes untouched and underfunded. We build feed architecture and SKU treatment rules that manage the full catalog programmatically.
B2B buyers search by MPN and spec, but consumer-style titles bury that data, so high-intent buyers never find the exact product they need. We structure titles and feeds around the part numbers and specs buyers actually type.
Unauthorized resellers, MAP violations, and gaps between list and contract pricing erode margin and put distributor relationships at risk. We enforce SKU-level pricing rules so every product is advertised, excluded, or routed to quote at the right price, protecting margin and channel trust.
Frequently Asked Questions About Retail & Wholesale Marketing
What does a B2B wholesale marketing agency do?
How is B2B wholesale marketing different from D2C ecommerce marketing?
Can you help distributors and manufacturers sell on Amazon Business?
How do you measure success for wholesale and distribution marketing?
Do you work with manufacturers as well as distributors and wholesalers?
Own the Shelf Your Buyers Already Shop
Your category is being decided across marketplaces and distributor portals. Partner with Directive to control your catalog, protect margin, and turn demand into profitable growth.
