GO-TO-MARKET STRATEGY AGENCY

Go-to-market strategies that grow your market share.

Take a bigger slice of your TAM with go-to-market strategies built on Directive’s proven Customer Generation methodology.

Increase your go-to-market efficiency and efficacy.

Our methodology

Own your market with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation.

Scaling the business? We’ll help you get to market faster whether you’re breaking out a new product or breaking into a new vertical.

75%

Increase in traffic

We audited and integrated their content management workflow and held in-person workshops to successfully scale out content to reach key target segments.

Read the Case Study

Go-to-market strategies based on customer data.

OUR SERVICES

Our approach to GTM strategy uses a deep understanding of your customers to generate more sales moments from your marketing dollars. Here’s how we do it.

Competitor
Assessments

We find what makes your solution different, and where your competitors’ weaknesses are.

1st-Party Data
Collection

First-party data is the foundation of modern marketing. Relying only on ad platform targeting inflates spend, reduces quality, and makes your efforts more vulnerable in a cookieless world.

TAM
Identification

An in-depth customer analysis finds what your best customers look like, or who the best ones in a new market might be. We build a list of these and verify each is on-point.

Financial
Modeling

Find your most meaningful spend, maximize those channels, and move to the next. Make projections and set goals based on data that matters to your bottom line.

Persona
Development

Find out who to speak to, where, when, and how. By analyzing your data and market research, we flesh out the buying committees in your target audiences and build real copy to drive action.

Deliverable
Strategies

Go-to-market strategy is a cohesive approach designed to generate customers in your market – efficiently and with business outcomes as a goal.

Get a truly differentiated approach to marketing with Directive.

STRATEGY FOR SAAS

Customer-led go-to-market strategy means data-backed decision making, competitive marketing tactics, and stronger ROI.

Strategic insights before you even see a contract.

Our consulting starts in the sales process with LTV:CAC modeling, ROI forecasting, and custom GTM strategies presented upfront in your proposal. Choose us for the proof, not the promises.

Build your Customer Generation Strategy

Customer-driven brand connections.

By understanding the intent, needs, and decision triggers of your ideal customers, we develop paid media, content, and branding strategies that connect and convert.

Find out how WordPress VIP increased Closed/Won deals by 175%

Motivated by the metrics that matter.

We set high-value pipeline, revenue, and retention as our North Star Metrics. The customer experience goes beyond the funnel – and so do we.

See how ServiceChannel increased pipeline revenue QoQ by 56%

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved