5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
Strategy
Do You Have the Right Social Media Marketing Strategy?
As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Here’s why it’s important to have a singular metric for marketing and sales.
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon
There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing
On-Page SEO Checklist: Optimize Your Money Pages for Leads
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what
5 Stages of the Consumer Decision-Making Process and How It’s Changed
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
Simple 8 Step Demand Generation Strategy [VIDEO]
A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and
