Author name: Garrett Mehrguth

Garrett Mehrguth is the CEO and co-founder of Directive Consulting - a global search marketing agency headquartered in Southern California specializing in comprehensive search marketing campaigns for B2B and enterprise companies.

Avatar
mobile ad sizes icon
PPC

8 Best Mobile Ad Sizes

In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign’s success. With the majority of internet traffic now coming from mobile devices, it’s crucial to understand the various ad sizes and dimensions that work best for different platforms.

cpc vs cpa icon
PPC

CPC vs. CPA: What’s the Main Difference?

The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions in a PPC campaign. The decision between using CPC or CPA for your online advertising campaigns ultimately depends on your specific business goals and budget.

google text ad examples
PPC

8 Awesome Google Text Ad Examples to Follow

Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of 8 awesome Google text ad examples that are pushing these innovative features to their limits and making the most of them. There’s no better way to learn how to create ad copy than by studying the best, so let’s take a look at some of the best text ad examples that you can learn from.