MARKETING OPERATIONS AGENCY FOR B2B SAAS
Predictable revenue starts with sophisticated marketing operations.
Align your organization around processes and tech that improve the performance of your day-to-day marketing.
Get more clarity, consistency, and control around your marketing.
Our methodology
Customer-led marketing operations ensures the reliability of your data and the utility of your tech stack. With better visibility into your campaigns, we can identify, prioritize, and execute on the most profitable opportunities.
As an extension of your operations team, we provide hands-on support for ABM, lifecycle, lead scoring, lead routing, and reporting – with full integration of your Marketing Automation Platform.
109%
Increased closed/won revenue
We set your systems up to compliment your business processes, increase deal velocity, align teams, and magnetize your ICP to your brand.
Read the Case Study
Drive more marketing revenue, efficiently.
OUR SERVICES
Marketing operations is the backbone of data-backed, high-performing marketing campaigns.
MAP Audit & Optimization
Set up your Marketing Automation Platform to unite sales and marketing with reliable, consistent data.
Lifecycle
Visualization
Visualization
Find and fix lifecycle leaks across the entire bowtie funnel to maximize conversions and LTV:CAC.
Offline Conversion Tracking & Reporting
Get clearer visibility into your marketing efforts and gain an understanding of where you should be allocating budget, backed by data.
Lead Scoring
& Lead Routing
Optimize your pipeline management with comprehensive lead scoring and lead routing that your sales team will love you for.
Integrations & ABM
Get hands-on support for ABM with full integration of your Marketing Automation Platform.
Pipeline Nurture & Email Campaigns
Support the execution, planning, and optimization of nurture and email campaigns within your MAP.
Optimize your marketing investments, from your tech stack to your ad spend.
Marketing operations for saas
Our Customer Generation approach to marketing operations informs the processes, automations, and programs that lead to success.
Our company first brought Directive onboard to consult on a Pardot to HubSpot migration, while maintaining a complex Salesforce integration AND merging data from an acquisition. The team is knowledgeable and professional, and really helped our team who had lost some institutional knowledge after experiencing turnover. They were able to help us newer folks connect the threads and continue building on the foundation they set. I have to especially thank Kristina for her ever-patient consultation on our Adobe Marketo Measure/Bizible to Salesforce account configuration - she has been a lifesaver!
Amber BehringClaroty 
I can not speak highly enough of Directive and what they've done to help with our HubSpot implementation. They are incredibly knowledgeable, helpful, and quick to respond if I have any questions. They've made the process of moving into HubSpot easy and we've implemented things faster because of them. They also come to each meeting with new ideas and things to try out that have helped us accomplish a lot. Thank you to the Directive team, especially Ishaan and Kristina!
McKenna KosterMyAdvice 
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