Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past four years toward that passion.
Since its establishment in 2014, Mehrguth has led Directive in its expansion of three global offices- LA, NYC, and London, spearheaded the growth and diversity of its team, which in the last year experienced a 205% growth rate in company size, and now boasts a team of 50 people over 9 nationalities from their HQ and home of operations. Additionally, he is committed to bridging the gender gap that plagues the marketing technology space with, currently, 25% of Directive’s leadership team is comprised of women.
He earned a bachelor’s degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.