Author name: Garrett Mehrguth

Garrett Mehrguth is the CEO and co-founder of Directive Consulting - a global search marketing agency headquartered in Southern California specializing in comprehensive search marketing campaigns for B2B and enterprise companies.

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Top 10 Google Ads Blogs You Should Follow

Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With so many resources available, it can be difficult to know where to turn for reliable and insightful information. These blogs are a great starting point for anyone looking to improve their Google Ads skills and knowledge.

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15 Remarkable Display Ad Examples (And Why They Work)

We’ve seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science. Digital marketers that focus on online advertising spend a lot of time on creative for display ad campaigns. We build narratives around a product or service that can be communicated to a target audience with a simple image and a few carefully selected words. We also experiment with ad copy and analyze the results to optimize for higher engagement, click-through rates and conversion rates.