Author name: Garrett Mehrguth

Garrett Mehrguth is the CEO and co-founder of Directive Consulting - a global search marketing agency headquartered in Southern California specializing in comprehensive search marketing campaigns for B2B and enterprise companies.

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Content Marketing

10 Best Copywriting Tools You’ll Love

Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with their audience. Whether you’re a seasoned copywriter or just starting out, incorporating these powerful copywriting tools into your arsenal will help ensure that your content produces results.

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PPC

8 Types of Digital Advertising You Should Know

When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.

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PPC

5 Best Google Analytics Goals Examples to Copy

If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you’ll need to set up Google Analytics Goals. To help you get started, we’ve created this short guide with five Google Analytics goals examples and when to use them.