Customer-Led Paid Media Solutions

Paid Media Aligned To Generate Actual Customers

Paid Media Strategies That Drive Customers, Not Just Conversions

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See the proof.

Paid Media

has changed.

Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics.

Gated assets and MQLs are relics of a bygone era. For SaaS companies, this ‘middle of the funnel’ is the dead zone, and does not drive ROI.

Customer-Led Paid Media leverages first-party data for targeted brand awareness (TOF) and high-conversion direct response campaigns (BOF) - across Paid Search, Social Media, Programmatic advertising, and Review Sites and Directories.

Customer-Led Paid Media changes the paradigm of how we connect and convert. It’s more than an ad, it’s a first impression - and first impressions matter. Highly relevant, personalized ads at first-touch lead to stronger conversions.

This is easier said than done. A deep level of Customer intelligence is required, across first party data, TAM segmentation, personas, and customer voice. But the results are worth it.

Old Paid Media Thinking vs.

Customer-Led Paid Media

Customer-Led Paid Media places the customer at the center of our campaigns, driving qualified brand awareness and sales actions like SQLs, demos, and trials.

1

MQL targeting using 3rd Party Data

SQL targeting using 1st Party Data & TAM

2

Gate assets mid funnel to capture MQLs

Delete "middle-of-funnel" and capture SQLs directly

3

Ad creative & messaging based on trends and assumptions

Ad creative & messaging based on Customer voice, needs, & JTBD

4

Spend entire ad budgets and hope for the best

Financial modeling and reporting to validate success

5

Ads driven to generic landing pages

Ads driven to custom landing pages, optimized for conversion

The Principles of

Customer-Led Paid Media

Principle 1

First Party Data

First-party data drives pre-qualified, targeted paid media campaigns

Principle 2

Know Thy Customer

Know thy customer, with hyper-segmentation and personas

Principle 3

Jobs To Be Done

Messaging and copy mirrors the customer voice, with their needs & JTBD

Principle 4

SQLs Over MQLs

Revenue and SQLs beat MQLs every day, target accordingly

Principle 5

Financial Modeling

Financial modeling and reporting empowers previously uninformed budget allocation

Paid Media That Drives Customers

Customer-Led Paid Media creates better customer experiences and aligns your
paid campaigns with your product and marketing strategy to drive real customer growth.

Let's Talk.