Why Functional Content is Gaining Traction in 2024
Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers
Content Marketing
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
Link Building for SaaS: 7 Actionable White-Hat Strategies
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of writers to deliver engaging content experiences to digital audiences? Do you have a passion for story-telling and a desire to reach millions of people with the messages you craft? If you answered yes to any of these questions, there’s a good chance you’d thrive in a career as a content strategist.
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
