What is PPC Competitor Analysis [Guide]?
Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic
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What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you’ll need to set up Google Analytics Goals. To help you get started, we’ve created this short guide with five Google Analytics goals examples and when to use them.
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of
6 PPC Software Tools You’ll Love
Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad
PPC vs. CPC: What’s the Key Difference?
Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been
Remarketing List for Search Ads (RLSA): When to Use?
Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers
PPC vs. SEM: What’s the Real Difference?
Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of
11 Google Ads Bidding Strategies
Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign?
