Larissa Williams

Larissa joined Directive in 2022 and went on to be promoted to VP, Performance Marketing. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS.

Larissa’s research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you’ll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.