Technology

Technology Powers Progress. We Drive Demand.

Bringing innovation to life takes relentless focus. We turn deep tech into demand with strategies that translate complexity into growth.

We helped these trusted Technology companies to drive growth.

Tackling Technology Marketing Challenges.

How We Do It

Technology marketing isn’t just fast-paced. It’s high-stakes. You’re navigating rapid releases, crowded categories, complex buyer committees, and pressure to prove ROI across every channel.

At Directive, we specialize in solving these challenges with precision GTM execution, outcome-driven performance creative, and capital-efficient demand strategies. From launch to lift-off, we help tech companies capture market share, accelerate adoption, and turn innovation into predictable pipeline.

Why
Choose Us.

We are Directive: The Technology industry’s top choice for proven marketing solutions and revenue generation.

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the technology industry, from rapid innovation cycles to aligning with customer needs.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Artic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

No Cookie-Cutter Campaigns

We’ve engineered our approach around the realities of tech: short product cycles, long sales journeys, and the constant need to align with evolving buyer expectations.

Enriched Data-Driven Approach

Everyone claims to be “data-driven.” We use it to validate value, reduce friction, and build trust with technical buyers.

Tech Growth Backed By Results

Our track record speaks for itself, helping Artic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Build authority, stand out in saturated SaaS markets, and accelerate growth with performance-driven technology marketing.

Our Services

In a world of constant innovation, tech marketers face complexity at every turn — with crowded categories, long sales cycles, and shifting buyer expectations. Our strategic, performance-led approach equips you to outpace the market and turn complexity into competitive advantage.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Eliminate wasted ad spend with performance-driven campaigns that capture high-intent buyers across complex funnels, long sales cycles, and technical product categories.

Paid Search: Target high-intent queries like “best cloud DR platform,” “DevSecOps tools for enterprise,” or “SaaS pricing automation software” to intercept buyers deep in the evaluation stage — and segment copy by feature, function, or compliance use case.
Paid Social: Engage IT leaders, security engineers, and RevOps stakeholders on LinkedIn with value-prop-first creative — like benchmark data, integration maps, or competitive tear-downs that support internal stakeholder buy-in and sales acceleration.
Account Based Marketing: Run layered plays against verified TAM accounts — from Series C SaaS to Fortune 100 IT teams — using custom messaging for multiple personas across engineering, finance, and procurement to influence entire buying committees.
Programmatic: Reach technical decision-makers across niche communities like Stack Overflow, InfoSec forums, or AI research publications with precision-targeted placements tied to product category, job function, and industry signals.
Retargeting: Re-engage users who’ve evaluated your demo, viewed pricing, or downloaded product docs with hyper-personalized ads — such as “Still comparing ML platforms?” or “Need SOC 2 before Q4?” — designed to close consideration gaps.
Performance Reporting: Get granular visibility into CPL, demo-to-close velocity, and pipeline by persona, vertical, and source — whether you’re selling to CTOs in FinTech or Heads of Engineering at late-stage SaaS firms.

Capture demand and drive organic growth with data-driven SEO strategies tailored to the fast-evolving tech landscape where speed, scalability, and SERP authority separate category leaders from everyone else.

On-Page SEO: Optimize product and solution pages for high-intent, feature-specific keywords like “SOC 2 compliance automation,” “Kubernetes monitoring tools,” or “AI-powered sales forecasting” — structured to match the search logic of your ICP.
Content Marketing: Create value-dense, mid-funnel content like integration breakdowns, buyer checklists, and platform comparison guides that support technical validation and shorten time-to-demo across multi-stakeholder sales motions.
CRO: Test and refine CTAs across demo pages, pricing breakdowns, and resource hubs to improve lead velocity from RevOps leaders, security engineers, and product evaluators — without sacrificing UX for speed.
Technical SEO: Improve crawlability, site speed, and indexation logic for dynamic product catalogs and CMS-heavy resource centers — while structuring schema and internal linking around high-value features, integrations, and use cases.
Content Production: Produce founder-led POV articles, engineering-authored explainer posts, and video content that drives both affinity and SEO authority — built to outperform templated AI blogs and low-quality content mills flooding your category.

Optimize the full user journey to turn qualified traffic into high-intent demo requests, product sign-ups, and retained revenue.

CRO: Reduce drop-off on demo forms, pricing pages, and feature explainer flows by testing CTA language, objection-handling copy, and interactive UX elements tuned to developer, ops, or finance personas.
Performance Analytics: Track session-to-signup rates, funnel abandonment points, and trial-to-paid conversions with segmented reporting by persona, industry, and campaign source — so you can diagnose and optimize in real-time.
Image Ads: Use platform-native visuals (e.g. UI snippets, charts, dashboards) over generic SaaS stock imagery to drive recognition and relevance — especially for complex tools like observability platforms or billing orchestration layers.
Split Testing: A/B test everything from signup modals to post-click experiences — like “Start free trial” vs “Deploy your sandbox” — to identify copy and layout combinations that convert technical vs non-technical buyers.
Landing Pages: Build modular landing pages for each use case (e.g. “SOC 2 readiness for SaaS,” “DevOps pipelines for fintech”) with social proof, ROI narratives, and real product UI to match the intent of high-converting search and social traffic.
Social Motion & Static Ad Sets: Design ad creative that blends motion-based explainers (e.g. workflow GIFs, integration animations) with static headline-forward visuals — enabling rapid experimentation and channel-specific learning across LinkedIn, YouTube, and programmatic.

Align marketing and sales with advanced automation, analytics, and CRM integrations that unlock pipeline efficiency, accelerate deal velocity, and support scale across PLG and sales-led motions.

MAP Audit & Optimization: Fix gaps in lead flow, attribution, and nurture logic across platforms like HubSpot, Marketo, or Pardot — ensuring MQLs, PQLs, and sales-ready leads route cleanly and convert consistently.
Lifecycle Visualization: Map the full buyer journey from ad click to opportunity creation — tracking behaviors like pricing visits, doc hub views, and in-app triggers to align funnel stages with revenue outcomes.
Offline Conversion Tracking & Reporting: Attribute revenue from offline sources like field events, outbound sequences, or sales-assisted trials by syncing CRM and campaign data — so nothing breaks between first touch and closed-won.
Lead Scoring & Lead Routing: Deploy persona-based scoring models to prioritize RevOps leads exploring integrations, security engineers comparing compliance stacks, or CFOs scanning for cost-efficiency — and route them dynamically to SDRs or AEs based on GTM motion.
Integrations & ABM: Connect Clearbit, 6sense, and CRM systems to power account-level engagement — enabling 1:1 campaigns for ICP-fit accounts in high-value verticals like FinTech, HealthTech, or AI/ML.
Pipeline Nurture & Email Campaigns: Launch lifecycle-specific nurtures tied to funnel status and persona — from activation sequences for self-serve users to re-engagement plays for sales-influenced ops buyers stuck in technical evaluation.

Accelerate market penetration with proven strategies that position your tech brand to win in competitive categories.

Competitor Assessments: Deconstruct messaging, feature positioning, and ad targeting strategies of direct competitors — from early-stage disruptors to incumbents — so you can carve out whitespace and build a differentiated narrative that converts.
1st-Party Data Collection: Leverage demo form data, product usage signals, trial behavior, and content engagement to refine ICPs, shape campaign sequencing, and reduce guesswork in outbound or ABM programs.
TAM Identification: Build a regression-validated TAM based on firmographics, tech stack, and intent signals — whether you’re targeting cloud-native mid-market SaaS firms or enterprise IT buyers modernizing legacy infrastructure.
Financial Modeling: Forecast CAC, LTV, payback periods, and pipeline velocity by GTM motion (PLG vs sales-led) and vertical — giving CFOs and revenue leaders the data they need to scale confidently.
Persona Development: Develop decision-maker and influencer personas based on real buying triggers — like the Head of DevOps seeking faster deployment, or the CFO looking to consolidate tools post-Series C.
Deliverable Strategies: Translate GTM goals into executable roadmaps — including full-funnel campaign briefs, offer testing cadences, launch playbooks, and enablement assets that align to sales cycles, vertical nuances, and revenue milestones.