Charlie Gurewitz is a Milwaukee-based performance marketer with deep technical expertise in paid media and a passion for turning messy data into decisions teams can actually use. With a background spanning agency and e-commerce strategy roles, including years managing Shopping and paid media programs for major brands at Dentsu, he pairs hands-on campaign execution with the data work most marketers leave to someone else.
Now an Associate Director on Directive’s B2B Commerce practice, Charlie focuses on integrating CRM systems, product feeds, and platform signals into everyday decision-making, so pricing, inventory, and budget calls run on real data instead of guesswork. He’s known for connecting the plumbing of data infrastructure to the outcomes leaders care about: pipeline, margin, and growth. Outside of work, you’ll find him on the ice playing rec hockey, skiing, or working on home improvement projects. His approach is often described as technical, rigorous, and relentlessly focused on impact.