How to Reassess Your Google Ads Budget [VIDEO]
Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]
Today we’re going to talk about how to create a landing page that converts and sells your services. Here at
How To Use Content Marketing to Build Your Brand Identity
Today, we’re going to talk about three ways you can use content marketing to build your brand identity. Now, you
The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]
Today we’re going to be talking about the gap between Google and results and what you can do about it.
People Keep Asking: “What’s the Difference Between Marketing & Advertising?” Focus on This Instead.
Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them
What Does Marketing No Longer Do for B2B Companies [VIDEO]
What does marketing no longer do for B2B companies? I think we spend so much time focusing on “what does
4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]
Hello, everyone! I’m excited to chat with you today about four marketing roles that your organizational chart needs to include.
Powerful Ways to Improve Your Internal Marketing [VIDEO]
As marketers, especially in B2B, it’s critical that we can internally share what we are trying to accomplish. So today
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you.
B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]
If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before
Do You Have A B2B Copywriter? Here’s Why You Need One. [VIDEO]
Hey everybody! Today, we’re going to talk about 3 reasons why you need a B2B copywriter. It’s an underrated position
Should Your B2B Marketing Be Interactive? [VIDEO]
Hello, everyone! Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even
Hacking SEMrush For Targeted Lead Generation [VIDEO]
Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore
SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts.
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn
3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]
We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of
Simple 8 Step Demand Generation Strategy [VIDEO]
] A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing
How To Increase B2B Sales Leads With Paid SEO [VIDEO]
Hello, everyone! Today we’re going to be talking about how to increase qualified B2B sales leads with paid SEO. Learn/retain
Why Improving Failed AdWords Campaigns Creates the Best B2B Advertising Campaigns
Not all AdWords campaigns are created equal. Unfortunately, many of them fail. That might be a hard pill to swallow.
How to Build a Marketing Dream Team in 2018
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry
Why A Good SEO Agency Won’t Implement Your Keyword Suggestions
That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing
Focusing Your Brand’s B2B Content (Part 3)
How does your audience perceive your B2B brand? The answer to that question will determine the success of all of
An Innovative Approach for Aligning Marketing with Sales
Not all clients are created equal. You’ve witnessed this first-hand as a B2B marketer. The number of prospects that tell
Monthly Reporting Is Not Enough
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion
Why Monopolizing SERPs is Your Next Best B2B Marketing Tip
Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are
Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization
Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people
Email Blast Examples: The B2B Guide to Email Marketing
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
Our Unique Approach to Content Marketing in 2017
You’ve probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Complete Guide for Guest Blogging on Your Industry’s Top Blogs
Let’s dive into my process for publishing on Moz, Wordstream, Marin, Raven, Acquisio, Wordtracker, Convince & Convert, Kissmetrics, and more.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C