B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
Your B2B paid media campaign is only as strong as its landing page. Think about everything that goes into a
Mackenzie Griffin joins the Directive team as Senior Paid Media Strategist. A Texas-based Growth Marketing professional, she thrives on building layered, full-scale campaign strategies and has extensive experience in B2B SaaS / Robotics and FinTech. She loves testing creative ideas against concrete performance benchmarks, and takes pride in being able to drive meaningful business impact for her clients.
Your B2B paid media campaign is only as strong as its landing page. Think about everything that goes into a
