Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies
Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers
Macy Myhill is a B2B SEO and content strategist who thrives at the intersection of data, creativity, and strategy. As Associate Director of SEO & Content at Directive, she helps high-growth SaaS brands turn organic search into a scalable pipeline engine. Macy’s work blends deep technical expertise with a sharp eye for storytelling—whether she’s leading AI search innovation or mentoring the next generation of content marketers. A Texas native and proud Red Raider, she believes great SEO doesn’t just drive traffic—it drives business.
Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers
Return on Investment. A phrase you hear at every board or stakeholder meeting that is the driving force behind how
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they