6 Top PPC Tools You Need
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
Tools
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
How Does Google Optimize Work?
Businesses of all sizes are using Google Optimize to enhance user experience on their web and landing pages, generate more leads, and
6 Best Google Analytics Alternatives You Should Know
Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most
6 Best SEO Competitor Tracker Tools
Looking for the best SEO competitor tracker tools to help you get ahead of your competition in organic search rankings?
6 Best SEO Link Building Tools
Looking for the best SEO link building tools to help you enhance off-page SEO signals for your website? The best
8 Best Local SEO Software (Free & Paid)
Trying to choose the best Local SEO software to help manage an online presence for your local business? Local SEO
6 PPC Software Tools You’ll Love
Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad
Looker Studio vs. Tableau Desktop: What’s Better for You?
Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
10 Best A/B Testing Tools Worth Trying
The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
7 Best Backlink Checkers for SEO
Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
SpyFu vs. SEMrush: What’s Best for You?
Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
5 Best Competitor Keyword Checkers
Looking for the best competitor keyword checkers to help you spy on your SEO competition? SEO competitor research is an essential
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they’ve made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites
7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here’s a list of our top 7 PPC competitor analysis tools.
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be
10 Best Technical SEO Audit Tools
Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to
Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Check out the top 10 free link-building tools that tech marketers can use to get more external links to their content on social media platforms and from other websites.
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising
Top 5 Ad Copy Generators to Use
Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers
10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put some of these tools to work and start saving time and effort when you’re writing content for organic search.
10 Best Landing Page Tools
For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a
SEMrush vs. MOZ: What’s Best for You?
Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful
Optimizely vs Google Optimize: What’s Best for You?
When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy.
Ahrefs vs SEMrush – What’s Best for You?
Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
5 Tactics To Test Today For Better Account-Based Marketing
Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
SEO + Content: A Checklist for 2019
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing
Don’t Start a Campaign without these 11 B2B Marketing Tools
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion