Christine Shull

Christine Shull is a Senior Paid Media Strategist at Directive, specializing in data-driven advertising strategies that help B2B brands reach the right audiences at the right time. With expertise in paid search, social, and revenue-focused optimization, she aligns campaigns with overarching business goals to deliver measurable impact. In previous roles, Christine developed a strong focus on targeted paid social, leveraging ABM strategies to generate high-quality leads through upper-funnel channels. Outside of work, she enjoys traveling, modeling, and volunteering with animals at her local shelter.