Robert James

Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert’s unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs.