Healthcare and Pharmaceuticals
You Deliver Care. We Improve Reach.
From healthcare SaaS to biotech, we craft performance marketing strategies that navigate compliance, accelerate adoption, and drive demand at scale.
We helped these trusted Healthcare companies to drive growth.
Tackling Healthcare and Pharmaceuticals Marketing Challenges.
Healthcare comes with unique challenges: strict regulatory oversight, patient data security, evolving medical technology, trust-building, and increasing competition in a rapidly changing landscape.
At Directive, we craft go-to-market strategies for platforms advancing clinical workflows, biotech teams launching novel therapies, and healthcare SaaS brands selling into provider networks. We align your positioning to complex buying committees, execute with compliance in mind, and turn technical value into market-ready demand.
Why
Choose Us.
We are Directive: The Healthcare industry’s proven partner to drive demand, accelerate adoption, and generate measurable growth.
No One-Size-Fits-All Strategies
We've taken the time to understand the nuances of the healthcare industry, from strict compliance regulations to aligning with patient care needs.
Enriched Data-Driven Approach
Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.
Results, or it didn’t happen
Our track record speaks for itself, helping TigerConnect, Symplr, Klara, and more meet and exceed goals.
Tailored for Clinical and Commercial Success
We build strategies that reflect the realities of healthcare — from regulatory complexity and data sensitivity to long sales cycles and the need to earn trust across clinical and non-clinical audiences.
Insight-Led, Outcome-Focused
We don’t just claim to be data-driven, we apply real-world insights to align with clinical workflows, buyer behavior, and regulatory standards. In healthcare, data isn’t just a performance lever. It’s how you build trust.
Proven Growth in Healthcare
We’ve helped healthcare innovators like TigerConnect, Symplr, and Klara turn complex go-to-market challenges into measurable growth — from accelerating adoption to increasing pipeline and market share.
Build trust, earn attention, and bring healthcare solutions to market with clarity and confidence.
Marketing in healthcare isn’t just about getting seen — it’s about being understood and trusted. As compliance requirements evolve and expectations rise across patients, providers, and stakeholders, we help healthcare and life sciences brands bring their solutions to market with strategies built to inform, engage, and drive measurable adoption.
Reach healthcare decision-makers, practitioners, and patients with precision-targeted campaigns that drive measurable results.
- Paid Search
- Paid Social
- Account Based Marketing
- Programmatic
- Retargeting
- Performance Reporting
Establish thought leadership in the healthcare space with high-ranking content that engages audiences while ensuring compliance.
- On-Page SEO
- Content Marketing
- CRO
- Technical SEO
- Content Production
Improve patient engagement and streamline appointment bookings with optimized landing pages and user experiences.
- CRO
- Performance Analytics
- Image Ads
- Split Testing
- Landing Pages
- Social Motion & Static Ad Sets
Integrate your marketing stack for improved efficiency while meeting strict regulatory requirements.
- MAP Audit & Optimization
- Lifecycle Visualization
- Offline Conversion Tracking & Reporting
- Lead Scoring & Lead Routing
- Integrations & ABM
- Pipeline Nurture & Email Campaigns
Differentiate your brand in the health and pharmaceutical industry with proven strategies that drive adoption and growth.
- Competitor Assessments
- 1st-Party Data Collection
- TAM Identification
- Financial Modeling
- Persona Development
- Deliverable Strategies
Reach healthcare decision-makers, practitioners, and patients with precision-targeted campaigns that drive measurable results.
- Paid Search
- Paid Social
- Account Based Marketing
- Programmatic
- Retargeting
- Performance Reporting
Establish thought leadership in the healthcare space with high-ranking content that engages audiences while ensuring compliance.
- On-Page SEO
- Content Marketing
- CRO
- Technical SEO
- Content Production
Improve patient engagement and streamline appointment bookings with optimized landing pages and user experiences.
- CRO
- Performance Analytics
- Image Ads
- Split Testing
- Landing Pages
- Social Motion & Static Ad Sets
Integrate your marketing stack for improved efficiency while meeting strict regulatory requirements.
- MAP Audit & Optimization
- Lifecycle Visualization
- Offline Conversion Tracking & Reporting
- Lead Scoring & Lead Routing
- Integrations & ABM
- Pipeline Nurture & Email Campaigns
Differentiate your brand in the health and pharmaceutical industry with proven strategies that drive adoption and growth.
- Competitor Assessments
- 1st-Party Data Collection
- TAM Identification
- Financial Modeling
- Persona Development
- Deliverable Strategies
More Insights
Your team has AI tools. What you don’t have is AI efficiency....
Developing a data-driven Total Addressable Market (TAM) is essential for sustainable growth....
Elevate your Healthcare marketing performance.
