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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during
  • Video
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and campaigns fail to convert. They state that a
  • Video
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Key takeaways: The best creative format on Meta for B2B right now is video. The most overrated Meta ads feature
  • Video
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is only for Business-to-Consumer (B2C) and e-commerce, while LinkedIn
  • Video
Sour & SaaS: What Makes A Good B2B Video? Ft. Ding Zheng – Co-Founder, EventShark
Learn how to build a B2B video creation strategy from scratch and create videos that drive brand awareness and pipeline
  • Video
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer
  • Video
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing on qualified pipeline beats chasing perfect CPL or
  • Video
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how B2B marketers can drive real pipeline, qualified leads,
  • Guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
More customer-led marketing strategies into your SaaS demand generation campaigns will allow you to better understand the value of each
  • Guides
SaaS Demo Best Practices
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